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Customer Insights: The Young Generation in China`s Megacities and the Proposals for Value to the Customer from the E-Mobility Business Model (eBook, PDF)

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Every vehicle innovation represents the process of human civilization in human history. In China, private car consumption has risen due to the trend towards urbanization and the rising income brought by the booming economy since 2000. However, the Chinese people may have to face a dilemma – “the city after the automobile” –because rarely a day passes without issues, such as energy shortages and traffic jams, in China’s megacities. Furthermore, the Chinese Government has realized that electric vehicles may offer a once in a lifetime chance to ...

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