Daniel S. Putler, Robert E. Krider

eBook, ePUB

Customer and Business Analytics (eBook, ePUB)

Applied Data Mining for Business Decision Making Using R

Beschreibung

Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the tex

Technische Details

• Geräte: eReader
• mit Kopierschutz

Barrierefreiheit

• Text-to-Speech
• E-Mail des Verlags für Barrierefreiheitsfragen: [e-mail]
• Mathematische Inhalte in MathML für assistive Technologien
• Kurze Alternativtexte für nicht-textuelle Inhalte vorhanden
• Text und Medien in logischer Lesereihenfolge angeordnet

Autor

Dr. Daniel S. Putler is a Data Artisan in Residence at Alteryx, a business intelligence/analytics software company.

Dr. Robert E. Krider is a professor of marketing in the Beedie School of Business at Simon Fraser University. He has also taught in Hong Kong, Shanghai, Portugal, and Germany. His research tackles questions of customer and competitor behavior in retailing and media industries.

Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 315
• Erscheinungstermin: 7. Mai 2012
• Englisch
• ISBN-13: 9781498759700
• Artikelnr.: 57495684