Cultural Distance in International Ventures (eBook, PDF)
Exploring Perceptions of European and Chinese Managers
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Draws on recent empirical data collected in the field as well as theoretical studies
Focuses on the main actors in international business scenarios and how they perceive cultural and legal differences in European-Chinese ventures
Provides theoretical and conceptual content relating to internationalisation, FDI and the drivers / drawbacks of international ventures with a focus on cultural distance
Focuses on the main actors in international business scenarios and how they perceive cultural and legal differences in European-Chinese ventures
Provides theoretical and conceptual content relating to internationalisation, FDI and the drivers / drawbacks of international ventures with a focus on cultural distance
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