Sylvia Krahl
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Coupons as an instrument for manufacturers of consumer goods to achieve customer loyalty (eBook, ePUB)

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Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Brandenburg, language: English, abstract: If you ever take a trip to the USA and "visit" one of those giant supermarkets, the first thing you will recognize as soon as you get to the cashiers is consumers giving slips of paper to them. The cashiers would scan those slips of paper and the total amount of the consumer's grocery payment will be reduced immediately. Those slips of paper are called coupons and have been very popular in the USA for m...

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