Consumption Behaviour and Social Responsibility (eBook, PDF)

Consumption Behaviour and Social Responsibility (eBook, PDF)

A Consumer Research Approach

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This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of 'consumption behaviour' and 'social responsibility'. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model.The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, su...

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