Consumer Perception and Buying Behaviour : Handbook of Online Grocery and Frozen Foods Cases (eBook, ePUB)

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In recent years packaging technology has developed at a rapid rate that it has become an important area posing health hazards to mankind and an issue of debate for industry and government. In developed countries many regulatory measures are on the anvil. This may have far reaching consequences in selection of packaging materials for the food industries. The development of different fishery products, new markets and new class of consumers demand a greater understanding of the needs of the products, the market and the system of distribution. Consumer protection requirements are beginning to forc...

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