eBook, PDF

Conjoint Measurement (eBook, PDF)

Methods and Applications

Redaktion: Gustafsson, Anders; Huber, Frank; Herrmann, Andreas

Beschreibung

This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).

Technische Details

• Geräte: PC
• ohne Kopierschutz
• Größe: 3.79MB

Barrierefreiheit

• Text-to-Speech

Autor

Prof. Dr. Frank Huber ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Marketing der Universität Mainz.

Produktdetails

• Verlag: Springer Berlin Heidelberg
• Seitenzahl: 373
• Erscheinungstermin: 12. September 2007
• Englisch
• ISBN-13: 9783540714040
• Artikelnr.: 37371033

Rezensionen

From the reviews:

"The aim of this book is to reflect the substantial research and recent developments done in Conjoint Analysis. Leading scientists present theory, models and applications to marketing and business research. This book of 21 essays contains latest developments in conjoint modeling, a number of comparisons and cross validation studies." (Edward M. Psyadlo, Zentralblatt MATH, Vol. 1059 (10), 2005)