Communication Strategies the WHO Can Use to Increase Mask Wearing in Public (eBook, PDF)

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Seminar paper from the year 2020 in the subject Communications - Media and Politics, Politic Communications, grade: 1,0, University of Koblenz-Landau, language: English, abstract: How can mask-wearing in public be effectively increased? Institutions like the World Health Organization (WHO) aim to improve global health. Through the use of effective strategies to communicate with the public, they could persuade people towards using face masks and prevent them from diseases. However, first, they need to face the difficulties of designing an effective message that can lead to such a persuasion. Th...

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