eBook, PDF

Collaborative Research Design (eBook, PDF)

Working with Business for Meaningful Results

Redaktion: Freytag, Per Vagn; Evald, Majbritt Rostgaard; Young, Louise

Beschreibung

Technische Details

• Geräte: PC
• ohne Kopierschutz
• Größe: 15.85MB

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Autor

Per Vagn Freytag is a Professor of Marketing at the University of Southern Denmark. His main area of research is business-to-business marketing, specifically segmentation and portfolio planning, with a focus on dyads and networks and understanding collaboration between firms. Throughout his career, he has been heavily involved in substantial knowledge-sharing and collaboration activities between universities and public and private firms and in developing methods suited for researching them. Louise Young is an Emeritus Professor of Marketing at the University of Western Sydney (Australia) and was for many years a Visiting Professor at the University of Southern Denmark. Her research focuses on business relationships and networks and the methods best suited for researching them.  She is widely known for her pioneering work on trust and cooperation in business relationships. She also works in the areas of complexity theory and the way complexity manifests in networks and influences their nature and evolution.  Majbritt Rostgaard Evald is an Associate Professor of Intrapreneurship and Organization at the University of Southern Denmark. Her field of specialization is Public-Private Innovation partnerships in which she explores inter-organizational innovation activities taking place across the private and public sectors. Among other things she researches issues of collaboration, implementation, commercialization and scaling.

Produktdetails

• Verlag: Springer International Publishing
• Seitenzahl: 399
• Erscheinungstermin: 23. Dezember 2024
• Englisch
• ISBN-13: 9783031701498
• Artikelnr.: 72673838