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How to Make What People Want
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From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart waybased on firsthand experience with more than three hundred new products and businesses. Every big projectwhether it's creating new technology, developing a fresh line of sneakers, or opening a neighborhood caférequires a major investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money, and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you're making? Does your solution ...
From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart waybased on firsthand experience with more than three hundred new products and businesses. Every big projectwhether it's creating new technology, developing a fresh line of sneakers, or opening a neighborhood caférequires a major investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money, and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you're making? Does your solution click with customers? Jake Knapp and John Zeratskytwo brilliant product designers who spent years at Google Ventures and elsewhere before founding a venture capital firm togetherhave helped hundreds of teams bring new products and services into the world. As designers and investors, they have a front-row seat to some of the world's most successful startups. Click introduces the Foundation Sprinta proven system for starting projects the right way, to make better decisions and move quickly toward a solution. Inside are ten important lessons, a step-by-step playbook for the Foundation Sprint, and memorable stories from Nike, Google, Slack, and the frontiers of artificial intelligence research. Building on their bestselling book, Sprint, Knapp and Zeratsky introduce new recipes that teams can use to quickly and confidently start projects. For anyone who has ever had a good idea but didn't know how to start, this book is for you.
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