Checkmate the Crisis: Winning Product Strategies (1, #1) (eBook, ePUB)
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When the market crashes, competitors panic, and customers disappear-what will you do?In business, crisis doesn't knock politely. It kicks down the door. But here's the truth: a crisis doesn't have to destroy your product. If you know how to manage it strategically, it can make your product stronger, your customers more loyal, and your market share bigger than ever.This book is your ultimate playbook for mastering Product Management under extreme pressure. From launching in unstable markets to predicting customer migrations before they happen, you'll learn how to transform chaos into your compe...
When the market crashes, competitors panic, and customers disappear-what will you do?
In business, crisis doesn't knock politely. It kicks down the door. But here's the truth: a crisis doesn't have to destroy your product. If you know how to manage it strategically, it can make your product stronger, your customers more loyal, and your market share bigger than ever.
This book is your ultimate playbook for mastering Product Management under extreme pressure. From launching in unstable markets to predicting customer migrations before they happen, you'll learn how to transform chaos into your competitive advantage.
You'll discover:
Written in a sharp, engaging, no-buzzword style, this isn't another "theory-first" business book. It's built on real consulting experience with companies across industries, turning boardroom strategy into street-smart execution.
If you're a product manager, entrepreneur, or business leader, this book will teach you how to:
You can't control the crisis. But you can control how your product plays the game. And in this game, the smartest player always wins.
Read now-and turn your next crisis into your biggest growth story.
In business, crisis doesn't knock politely. It kicks down the door. But here's the truth: a crisis doesn't have to destroy your product. If you know how to manage it strategically, it can make your product stronger, your customers more loyal, and your market share bigger than ever.
This book is your ultimate playbook for mastering Product Management under extreme pressure. From launching in unstable markets to predicting customer migrations before they happen, you'll learn how to transform chaos into your competitive advantage.
You'll discover:
- The 7-Step Crisis Product Management Method - a brand new framework that turns panic into precision.
- How to track customers as they move between life stages-and make sure your product moves with them.
- The art of repackaging your value so it feels irresistible in uncertain times.
- Real-world case studies-from startups to global brands-that used these tactics to grow during a downturn.
- Why most companies fail to "cross the chasm" from early adopters to the mainstream-and how you can leap it.
- How to design your product strategy like a living organism: adaptable, resilient, and impossible to kill.
Written in a sharp, engaging, no-buzzword style, this isn't another "theory-first" business book. It's built on real consulting experience with companies across industries, turning boardroom strategy into street-smart execution.
If you're a product manager, entrepreneur, or business leader, this book will teach you how to:
- Predict market shifts before they hit.
- Adapt faster than your competitors.
- Thrive in conditions that make others freeze.
You can't control the crisis. But you can control how your product plays the game. And in this game, the smartest player always wins.
Read now-and turn your next crisis into your biggest growth story.
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