eBook, PDF

Channel Strategies and Marketing Mix in a Connected World (eBook, PDF)

Beschreibung

Technische Details

• Geräte: PC
• ohne Kopierschutz
• Größe: 3.58MB

Barrierefreiheit

• Text-to-Speech

Autor

Saibal Ray joined the Operations Management area of the Desautels Faculty of Management in 2001. Dr. Ray's research interest can broadly be categorized as supply chain management. He is specifically interested in studying supply chain risk management, retail operations management, secondary market for durable products and supply chain issues related to agri-food and natural resources sectors. Most of his research is at the interface of operations and marketing. Shuya Yin joined the Merage faculty in July 2005. Her recent research addresses various problems in decentralized retail supply chains by using non-cooperative and cooperative game theory. Professor Yin is interested in issues including product-return policies between channel members, secondary market for durable products, alliances of players in selling and buying, timing of operational decisions, and management of information flow on uncertain demand.

Produktdetails

• Verlag: Springer International Publishing
• Seitenzahl: 282
• Erscheinungstermin: 14. Dezember 2019
• Englisch
• ISBN-13: 9783030317331
• Artikelnr.: 58434570