Matthias Beer
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CANON Inc. Any chance to beat its global competitors? (eBook, PDF)

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Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 2.0, University of applied sciences, Munich, course: Corporate Strategic Management, language: English, abstract: Canon's strategies have been very effective in balancing growth of market share and profitability of the company by controlling a significant share of focused niche markets in the imaging industry. Canon's strategic challenges in-volved identifying the markets in which it intended to compete and developing competitive advantages to allow the firm to balance market ...

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