Lisa Baxter
eBook, ePUB

California Dreamin': Disney California Adventure: An Insider's Journey (eBook, ePUB)

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Two Decades of Dreamin'In 2001, Disney California Adventure Park opened with high expectations as the newest member to the Disney Parks family. What happened instead was a financial and marketing flop leaving Disney execs scrambling to piece together some kind of semblance for Disney fans. Author Lisa Baxter was there at ground zero as a member of the Store Operations team and shares her experiences working in the fledgling theme park.From torrential rains to guests searching out non-existent characters to the quick exits of high-profile partners Robert Mondavi and Wolfgang Puck, the first yea...

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