Business Value in an Ocean of Data (eBook, ePUB)

Data Mining from a User Perspective

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"[...] This is a great book about how to find the value creating opportunities and how to utilize them. Reading it is a must for managers who understand that data became an extremely important source of competitive advantage in today's business." György Bogel - CEU Business School (Hungary) "This book provides an excellent overview over business intelligence applications. [...] Real-life examples illustrate the pitfalls of BI and data mining applications and offer advice on how to avoid them." Prof. Franz Lehner - University of Passau (Germany) "[...] Being responsible for the operative manag...

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