Paul Bangniyel
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Business information system strategy - How managers use CRM, ERP and SCM systems (eBook, ePUB)

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Seminar paper from the year 2011 in the subject Economics - Finance, grade: A, ( Atlantic International University ) (BUSINESS), course: FINANCE, language: English, abstract: Yesterday, businesses were in charge, but thanks to Customer Relationship Management and technology today where customers are now the centre of every company. Customers are free to choose whatever product and that matter very selective in the choice of where to shop. This trend has now made managers in the business environment to undertake strategic thinking seriously than before, where customer's value was less important...

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