Build-to-Order as a Competitive Strategy to Dampen Nervousness within the Production Plan (eBook, PDF)

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Essay from the year 2014 in the subject Business economics - Supply, Production, Logistics, grade: 1,2, University of Paderborn (DSOR Lab), language: English, abstract: In times of globalization and increasing product complexity and variety due to sophisticated customer demand, new priorities for production planning must be set. The observable trend from supply-driven to demand-driven production will continue forcing more and more manufacturers to revise their production concept. A possible approach to face this challenge is the pull-based Build-to-Order (BTO) system. In terms of production pl...