S. Vandermerwe

eBook, PDF

Breaking Through (eBook, PDF)

Implementing Customer Focus in Enterprises

Beschreibung

In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.

Technische Details

• Geräte: PC
• ohne Kopierschutz
• Größe: 1.17MB

Barrierefreiheit

• Text-to-Speech

Autor

SANDRA VANDERMERWE is Professor of International Marketing and Services at Imperial College Management School, London. She is a prolific and bestselling author whose work is based on ongoing, application driven research and collaboration with leading thinkers and practitioners. She works with several leading companies, has published in numerous academic journals and is on the editorial board of several international journals. Her bestselling books include, From Tin Soldiers to Russian Dolls: Creating Added Value Through Services (Butterworth Heinemann, 1993), The 11th Commandment: transforming to 'Own' Customers (John Wiley, 1996) and Customer Capitalism: Getting Increasing Returns in New 'Market Spaces' (Nicholas Brearley, 1999).

Produktdetails

• Verlag: Palgrave Macmillan UK
• Seitenzahl: 209
• Erscheinungstermin: 4. Juni 2004
• Englisch
• ISBN-13: 9780230514300
• Artikelnr.: 38170849

Rezensionen

'Brings together work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new, dynamic, model that helps implement greater customer focus within enterprises. Essentail reading for anyone concerned with these issues.' - Long Range Planning

'This is an interesting and well-written book that challenges many conventions.' - Professional Manager