Breaking the Stigma (eBook, ePUB)
Racism, the Opioid Endemic, Lies, and Inviting Grandma to the Dispensary
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Stigma is a process by which the reaction of others spoils normal identity.-Erving Goffman As a cannabis retailer, you face the same challenges as everybusiness today, but there are more obstacles for you than the local brick-and-mortarshops or dominating online stores. Being successful means creating a customerexperience fueled by a thorough understanding of the consumer. For retailers in thestill newly forming cannabis industry, this knowledge only comes from breakingthrough barriers of a deeply ingrained stigma-one with catastrophic consequences. InBreaking the Stigma, Fortune 500 business ...
Stigma is a process by which the reaction of others spoils normal identity.-Erving Goffman As a cannabis retailer, you face the same challenges as everybusiness today, but there are more obstacles for you than the local brick-and-mortarshops or dominating online stores. Being successful means creating a customerexperience fueled by a thorough understanding of the consumer. For retailers in thestill newly forming cannabis industry, this knowledge only comes from breakingthrough barriers of a deeply ingrained stigma-one with catastrophic consequences. InBreaking the Stigma, Fortune 500 business executive Charlena Berry provides aframework for becoming a prosperous cannabis retailer, showing you how to overcomeyour product''s negative connotations and impart vital, need-to-know truths aboutyour industry. With first-hand experience with the devastating opioid endemic,Charlena''s fight for cannabis''s legitimacy is a personal one. She shares decades ofbusiness insight to show you how to gain market share using traditional retailstrategies to improve the customer experience and ultimately gain profitability.Insure your business and product sustainability and be part of the solution tosociety''s deadliest problem with this emotionally driven, fact-based strategy forlong-term success.
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