Q. Langley

eBook, PDF

Brandjack (eBook, PDF)

How your reputation is at risk from brand pirates and what to do about it

Beschreibung

Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.

Technische Details

• Geräte: PC
• ohne Kopierschutz
• Größe: 36.56MB

Barrierefreiheit

• Text-to-Speech
• E-Mail des Verlags für Barrierefreiheitsfragen: [e-mail]
• Keine Einschränkung der Vorlesefunktionen, außer bei spezifischen Ausnahmen
• Bekannt für fehlende wesentliche Barrierefreiheitsmerkmale

Autor

Quentin Langley is a PR professional with international practitioner experience and a strong record in team building, coaching and mentoring. He works at the interface of academia and business, especially with regard to research into social media and crisis management. He is Senior lecturer in Marketing, University of Bedfordshire Business School, a fellow of CIPR, the co-author of Key Concepts in Public Relations and the Editor of Brandjack News. Quentin has more than two decades experience in PR, including working in the Global Media Relations team at Shell International and being Head of Global PR at Knight Frank. He is Fellow of the Chartered Institute of Public Relations and former Chair of CIPR International. He has published a number of articles in media industry press.

Produktdetails

• Verlag: Palgrave Macmillan UK
• Seitenzahl: 307
• Erscheinungstermin: 30. April 2016
• Englisch
• ISBN-13: 9781137375360
• Artikelnr.: 44962027