Brand Under the Scalpel: How a Name Was Made in Plastic Surgery in Uzbekistan (eBook, ePUB)
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"Brand Under the Scalpel: How a Name Was Made in Plastic Surgery in Uzbekistan" tells the unique story of building and growing a medical brand in one of Uzbekistan's fastest-growing sectors. Drawing on real cases and personal experience, the author reveals the behind-the-scenes of trust-building, corporate culture, and marketing within a private plastic surgery clinic. This book is for anyone interested in medical business, branding, and practical strategies that go beyond traditional textbooks. The Uzbek experience, presented on a global stage for the first time, inspires and teaches how to c...
"Brand Under the Scalpel: How a Name Was Made in Plastic Surgery in Uzbekistan" tells the unique story of building and growing a medical brand in one of Uzbekistan's fastest-growing sectors. Drawing on real cases and personal experience, the author reveals the behind-the-scenes of trust-building, corporate culture, and marketing within a private plastic surgery clinic. This book is for anyone interested in medical business, branding, and practical strategies that go beyond traditional textbooks. The Uzbek experience, presented on a global stage for the first time, inspires and teaches how to create a strong brand from scratch.
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