Mike Parson
eBook, ePUB

Brand Strategies How to Connect Consumer's Experience And Marketing Process (eBook, ePUB)

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By definition, a brand strategy is a long-term plan for developing a successful brand to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business. It is directly connected to consumer needs, emotions, and competitive environments.Brand strategy defines rules and guidelines on how, what, where, when, and to whom you communicate your brand messages. A well-defined brand strategy leads to a consistent brand message, a solid emotional connection with customers, and higher brand equity.We live in a world driven by perception. Brands represent customers' o...

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