Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim   Conversation Starters (eBook, ePUB)
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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim Conversation Starters (eBook, ePUB)

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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim Conversation StartersBuilding on the principles explored in the international bestseller Blue Ocean Strategy, this second book written by INSEAD professors W. Chan Kim and Renee Mauborgne gives detailed instructions on how to identify and tap new markets and opportunities. Blue Ocean Shift studies and compares experiences of companies which have implemented the Blue Ocean principles. It provides five important points for business people and executives to implement, and a course-of-acti...