eBook, PDF

Big Data and Innovation in Tourism, Travel, and Hospitality (eBook, PDF)

Managerial Approaches, Techniques, and Applications

Redaktion: Sigala, Marianna; Thelwall, Mike; Rahimi, Roya

Beschreibung

This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation.

The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.

• Verlag: Springer Nature Singapore
• Seitenzahl: 223
• Erscheinungstermin: 26. Februar 2019
• Englisch
• ISBN-13: 9789811363399
• Artikelnr.: 56792168