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Big data and business analytics adoption and use (eBook, PDF)

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Big data analytics (BDA) is de?ned as a holistic approach to managing, processing and analyzing the 5V data-related dimensions (i.e., volume, variety, velocity, veracity and value) to create actionable insights for delivering sustained value, measuring performance and establishing competitive advantages (Fosso Wamba et al., 2015). BDA has captured the imagination of both practitioners and scholars for its high operational and strategic potentials across various industries including marketing, financial services, insurance, retailing, healthcare, and manufacturing. For example, manufacturing fi...

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