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Big Data Analytics, Dynamic Capabilities and Firm Performance (eBook, PDF)

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Big data has high operational and strategic potential vis-a-vis business value creation and is simply the next big thing in innovation (Gobble, 2013) as it creates actionable ideas for firm performance and competitive advantage (Wamba et al., 2015). Big data necessitates much more than application of new analytics (El-Kassar & Singh, 2019) as firms that learn to take advantage of big data unbridle new organizational abilities and value (Davenport et al., 2012). It is also pertinent to note that corporate commitment to the use of big data analytics is very important as past literature suggest t...

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