Beyond Digital: A Brand Approach for more Relevance (eBook, ePUB)
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Brands primarily have to develop a relevant relationship with people - independent of online or offline channels and short-lived marketing trends. With the Relevance Methodology, Kai Platschke offers a proven method for developing sustainable relationships with your customers. This makes your brand and its message digital-ready - without requiring you to take to Twitter or Snapchat yourself. The presented methodology is explained with numerous exercises and cases. Contents: - A look back at the last 15 to 20 years of marketing - The post-digital era - The Relevance Methodology: framework and h...
Brands primarily have to develop a relevant relationship with people - independent of online or offline channels and short-lived marketing trends. With the Relevance Methodology, Kai Platschke offers a proven method for developing sustainable relationships with your customers. This makes your brand and its message digital-ready - without requiring you to take to Twitter or Snapchat yourself. The presented methodology is explained with numerous exercises and cases. Contents: - A look back at the last 15 to 20 years of marketing - The post-digital era - The Relevance Methodology: framework and how-to - Cases: including Dove, Red Bull, Coca-Cola Online working aids: - Exercises for implementing the Relevance Methodology - Templates - Cases
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