BEHAVIOURAL INFLUENCE OF SELF-SERVICE TECHNOLOGY IN MANAGING INTERFACE IN THE AVIATION INDUSTRY (eBook, ePUB)
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When we talk about self-serving technology then it has been seen that only few people react towards the adoption of new technology. The aim of the study is to look for the various areas of Self-Service Technology and how is it impacting the behaviour. This in turn further can be used to manage the customer interface for any organization. Likert Scale will be used to determine the satisfaction level of the people who have used the SST. This will give the positive or negative feedbacks for the value creation. Also, when it comes to providing the theoretical context then TAM give us the highest r...
When we talk about self-serving technology then it has been seen that only few people react towards the adoption of new technology. The aim of the study is to look for the various areas of Self-Service Technology and how is it impacting the behaviour. This in turn further can be used to manage the customer interface for any organization. Likert Scale will be used to determine the satisfaction level of the people who have used the SST. This will give the positive or negative feedbacks for the value creation. Also, when it comes to providing the theoretical context then TAM give us the highest reliability with addition of few elements. Along with that Theory of Planned Behaviour will be taken into context
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