Be a Spider, Build a Web: Sticky Content Marketing for Small Businesses (eBook, ePUB)
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BE A SPIDER, BUILD A WEB walks you through how to build out a sticky content web that attracts, retains, and converts visitors into paying customers.You'll learn:Why you need a trust bridgeHow to identify your content anchorsHow to narrow your messageHow to create a content planWhy you need different types of contentHow to build your own content webAnd you'll experience growth, more sales, and success as you learn and apply the framework to your small business.About the AuthorFor over ten years Rachel Klaver has worked with small business owners on their marketing, with a specific interest in ...
BE A SPIDER, BUILD A WEB walks you through how to build out a sticky content web that attracts, retains, and converts visitors into paying customers.
You'll learn:
And you'll experience growth, more sales, and success as you learn and apply the framework to your small business.
About the Author
For over ten years Rachel Klaver has worked with small business owners on their marketing, with a specific interest in content marketing strategy. As a small business owner, often low on time, and with a distinct aversion to admin, Rachel loves helping other small businesses catch the marketing bug. Her insights and personality shine through her weekly podcast MAP IT Marketing, her weekly column in Stuff and her content on any platform they let her have an account!
You'll learn:
- Why you need a trust bridge
- How to identify your content anchors
- How to narrow your message
- How to create a content plan
- Why you need different types of content
- How to build your own content web
And you'll experience growth, more sales, and success as you learn and apply the framework to your small business.
About the Author
For over ten years Rachel Klaver has worked with small business owners on their marketing, with a specific interest in content marketing strategy. As a small business owner, often low on time, and with a distinct aversion to admin, Rachel loves helping other small businesses catch the marketing bug. Her insights and personality shine through her weekly podcast MAP IT Marketing, her weekly column in Stuff and her content on any platform they let her have an account!
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