Basics Design 05: Colour (eBook, PDF)
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Basics Design 05: Colour is a guide to the use of colour in graphic design. Colour is used to represent thoughts and emotions in a way that no other element of design can. This book explores in depth what colours mean; their inherent associations and cultural connotations. It then tackles how to control colour in a design in order to achieve a desired effect or to fulfil a specific brief. Starting with the basic principles of colour - how light works, colour wheels, colour combinations and harmonies - the book builds on these principles and explains how the designer can accurately and intentio...
Basics Design 05: Colour is a guide to the use of colour in graphic design. Colour is used to represent thoughts and emotions in a way that no other element of design can. This book explores in depth what colours mean; their inherent associations and cultural connotations. It then tackles how to control colour in a design in order to achieve a desired effect or to fulfil a specific brief. Starting with the basic principles of colour - how light works, colour wheels, colour combinations and harmonies - the book builds on these principles and explains how the designer can accurately and intentionally control colour.
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