Audience Engagement in the Performing Arts (eBook, PDF)
Ben Walmsley
eBook, PDF

Audience Engagement in the Performing Arts (eBook, PDF)

A Critical Analysis

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This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing and co-creation. It offers a critical review of the existing literature on audience research and an overview of established and emerging methodologies deployed to undertake research with audiences. The book draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book's underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences...

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