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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty (eBook, PDF)

Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference

Redaktion: Spotts, Harlan E.
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This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices.Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among it...

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