Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century (eBook, ePUB)
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Whether you sell medical equipment or provide auditing services, the digital transformation of your business is only a matter of time. But just using the software is not enough: the success of the company depends on how well you know how to create it. Especially the one with which your customers directly interact. However, the ideas of entrepreneurs and managers often do not coincide with the ideas of developers; as a result, it is not possible to fully realize the potential of programmers. Jeff Lawson, CEO of Twilio and an experienced programmer, understands the importance of common principle...
Whether you sell medical equipment or provide auditing services, the digital transformation of your business is only a matter of time. But just using the software is not enough: the success of the company depends on how well you know how to create it. Especially the one with which your customers directly interact. However, the ideas of entrepreneurs and managers often do not coincide with the ideas of developers; as a result, it is not possible to fully realize the potential of programmers. Jeff Lawson, CEO of Twilio and an experienced programmer, understands the importance of common principles for management and developers like no one else. He advises to share problems with IT specialists, and not to impose solutions, not to manage, but to cooperate with them. In his book, he explains how to get started with digital transformation, how to create an environment conducive to digital innovation in a company, and what it takes to attract and retain the best developers.
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