Anchoring Effect (eBook, ePUB)
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Unlock the secrets of the anchoring effect with our comprehensive exploration of one of the most influential cognitive biases in decision-making. Anchoring Effect delves into the intricate mechanisms behind how initial reference points shape our judgments and decisions, offering a detailed examination of this pervasive psychological phenomenon. From its historical roots and theoretical foundations to its impact on consumer behavior, risk perception, and negotiation, this book provides a thorough analysis of how anchors influence our daily lives.Discover how social and cultural factors further ...
Unlock the secrets of the anchoring effect with our comprehensive exploration of one of the most influential cognitive biases in decision-making. Anchoring Effect delves into the intricate mechanisms behind how initial reference points shape our judgments and decisions, offering a detailed examination of this pervasive psychological phenomenon. From its historical roots and theoretical foundations to its impact on consumer behavior, risk perception, and negotiation, this book provides a thorough analysis of how anchors influence our daily lives.
Discover how social and cultural factors further shape anchoring effects and learn practical strategies for mitigating their impact. Whether you're a psychologist, marketer, economist, or simply curious about the workings of the human mind, this book offers valuable insights into how we can better understand and navigate the biases that affect our choices. With a forward-looking perspective on future research and emerging trends, Anchoring Effect is your essential guide to mastering the complexities of cognitive bias and improving decision-making processes in various contexts.
Discover how social and cultural factors further shape anchoring effects and learn practical strategies for mitigating their impact. Whether you're a psychologist, marketer, economist, or simply curious about the workings of the human mind, this book offers valuable insights into how we can better understand and navigate the biases that affect our choices. With a forward-looking perspective on future research and emerging trends, Anchoring Effect is your essential guide to mastering the complexities of cognitive bias and improving decision-making processes in various contexts.
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