Anatomy of Value and Value-Driven Processes in Business Organisations (eBook, PDF)
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Contemporary business literature has undergone dramatic paradigm shifts in response to the challenges of marketplace changes such as, globalisation, marketplace turbulence, technology breakthroughs, and increasingly sophisticated and value-conscious customers. In this context, business is in some ways broadening, away from the marketplace to the customer, from transactions to interactions, from product-centered logic to service-centered logic, from planning and executing to an organisational function and a set of processes, from exchanges to long-term relationships. Notably the notion of value...
Contemporary business literature has undergone dramatic paradigm shifts in response to the challenges of marketplace changes such as, globalisation, marketplace turbulence, technology breakthroughs, and increasingly sophisticated and value-conscious customers. In this context, business is in some ways broadening, away from the marketplace to the customer, from transactions to interactions, from product-centered logic to service-centered logic, from planning and executing to an organisational function and a set of processes, from exchanges to long-term relationships. Notably the notion of value is of central importance in this contemporary business. Being market-driven is no longer the only way to achieve market success, the future belongs to business organizations that are value-driven. Value, not money is the basic currency of all human interaction, thus creating the best value for the customer is the main concern of business. Yet despite the theoretical and managerial importance of the value and value creation issue, our understanding is still limited and diverged regarding to the nature of value and how value is created/co-created, delivered/proposed, and communicated/networked. The purpose of this e-book is to bring together, on an international scale, research on value and value-driven processes in business organizations.
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