Paul Heck
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Analysis of potential disruptors in the DIY business (eBook, PDF)

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Seminar paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 1,2, Cologne Business School Köln, language: English, abstract: The do-it-yourself (DIY) industry is in a state of upheaval. More and more classic DIY store sales are migrating to online retailers. The large DIY store operators are being hit by the strong competition from Amazon & Co. At the same time, new market platforms such as ManoMano are entering the market with a specialized range of products. Obi and the other DIY store companies are resisting the "Amazonisation" and ...

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