Martina Müller
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Analysis and Application of Dynamic Patterns within the Context of Complaint Management (eBook, PDF)

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Diploma Thesis from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Augsburg, language: English, abstract: The aim of this paper is to illustrate common situations within the context of complaint management and to provide solution concepts with focus on management decisions and actions. Therefore, we refer to a dynamic approach by applying so-called patterns, using System Dynamic (SD) in order to provide managers with a better understanding for common situations. Our target is to demonstrate how to build up an understanding fo...