All Things Have A Difficult Beginning (eBook, ePUB)
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Mr. Anton Brandsteder had many bold and effective activities to promote Sony products in the Dutch market right under the nose of giant Philips. In Canada, we receive the very reliable cooperation of Albert D. Cohen, Sony's first foreign distributor. He started selling Sony products in the 50s, which at that time were just transistor radios.To provide suitable products, we had to understand the needs of the market. I sent another young man named Noboyuki Idei to Europe as a marketing manager. He realized that the reason why there was criticism of Japanese products was partly because our produc...
Mr. Anton Brandsteder had many bold and effective activities to promote Sony products in the Dutch market right under the nose of giant Philips. In Canada, we receive the very reliable cooperation of Albert D. Cohen, Sony's first foreign distributor. He started selling Sony products in the 50s, which at that time were just transistor radios.
To provide suitable products, we had to understand the needs of the market. I sent another young man named Noboyuki Idei to Europe as a marketing manager. He realized that the reason why there was criticism of Japanese products was partly because our products were quite different in form from popular European models. Furthermore, televisions in Europe have different standard systems. In the early 60s, before the PAL standard system, there were 4 different standard systems. Thus, we need to design a machine that can switch to any of these four standard systems with just the press of a button. The sound also needed to be adjusted, because German, for example, has a lot of pharyngeal sounds, so we had to think about designing the speakers of the radio and video recorders so that they could play back the sounds very accurately. This is in Europe.From the beginning, people also criticized the simple, straight lines and modern, square corners of our products; European products have more rounded lines and use a lot of wood. We had many meetings to discuss this issue and had the intention of building our own models for Europe, but in the end I decided that if we kept trying to pursue European styles, we would be no different. imitators, so it's better to stay true to your style. Our products have become familiar and are loved and admired by everyone because they have their own unique features and later, the rustic lines of Japanese designs have influenced the styles of our products. Europe.
I wrote above that we encountered many troubles when building a business in France. Idei often jokes that, during those two years of hard struggle, he did not know that divorcing a French person was also extremely difficult. Even when we broke with our French partner and opened our own showroom on the Champs Elysées, this French friend still filed a complaint with the French government that we were displaying products that were not for sale in France and would be contrary to French law.
To provide suitable products, we had to understand the needs of the market. I sent another young man named Noboyuki Idei to Europe as a marketing manager. He realized that the reason why there was criticism of Japanese products was partly because our products were quite different in form from popular European models. Furthermore, televisions in Europe have different standard systems. In the early 60s, before the PAL standard system, there were 4 different standard systems. Thus, we need to design a machine that can switch to any of these four standard systems with just the press of a button. The sound also needed to be adjusted, because German, for example, has a lot of pharyngeal sounds, so we had to think about designing the speakers of the radio and video recorders so that they could play back the sounds very accurately. This is in Europe.From the beginning, people also criticized the simple, straight lines and modern, square corners of our products; European products have more rounded lines and use a lot of wood. We had many meetings to discuss this issue and had the intention of building our own models for Europe, but in the end I decided that if we kept trying to pursue European styles, we would be no different. imitators, so it's better to stay true to your style. Our products have become familiar and are loved and admired by everyone because they have their own unique features and later, the rustic lines of Japanese designs have influenced the styles of our products. Europe.
I wrote above that we encountered many troubles when building a business in France. Idei often jokes that, during those two years of hard struggle, he did not know that divorcing a French person was also extremely difficult. Even when we broke with our French partner and opened our own showroom on the Champs Elysées, this French friend still filed a complaint with the French government that we were displaying products that were not for sale in France and would be contrary to French law.
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