Advances in Kaiyu Studies (eBook, PDF)
From Shop-Around Movements Through Behavioral Marketing to Town Equity Research
Redaktion: Saito, Saburo; Yamashiro, Kosuke
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Defines Kaiyu as consumers' simultaneous choices about destination, purpose, and consumption and reveals relationships among spatial shop-around movements and money flows
Provides a unified framework to evaluate various urban policies from hard to soft by consumer shop-around behaviors
Presents many empirical facts to reveal how specific facilities and functions contribute to the value of the whole town from Kaiyu surveys
Provides a unified framework to evaluate various urban policies from hard to soft by consumer shop-around behaviors
Presents many empirical facts to reveal how specific facilities and functions contribute to the value of the whole town from Kaiyu surveys
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