
Advances in Digital Marketing and eCommerce (eBook, PDF)
First International Conference, 2020
Redaktion: Martínez-López, Francisco J.; D'Alessandro, Steven
Versandkostenfrei!
Sofort per Download lieferbar
73,95 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
37 °P sammeln!
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.