Ricardo Moreno
eBook, ePUB

Ads That Impact (How to Achieve Success, #1) (eBook, ePUB)

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In its pages you won't find clichés or magic formulas, because here the focus is not on following rules, but on breaking them. Each chapter is designed to take you by the hand through the principles that make an ad go from being simply visible to being unforgettable.We talk about emotions, psychology, creativity and how to use storytelling to transform messages into experiences. But we also explore the controversial, the unexpected, what challenges the limits of what is traditionally considered advertising. This book won't ask you to play it safe, but to take the risk of being different, of s...

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