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Actors and strategies within the Zero Waste Approach (eBook, PDF)

A scientific case study

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Case Study from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, Queen Margaret University, language: English, abstract: A scientific case study in actors and strategies that were used during a referendum of the Zero Waste Approach in Scotland. The main focus is on the political communication of the new rule. The Zero Waste Plan is an important issue due to its origins in the Climate Change Act (2009) and to the pressure of adapting to stricter EU waste policies. The issue was put on the public agenda in 2007 for the first time a...

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