A Working Paper 2010: The Marketing System of a Name Brand Legacy: Toyota Prius (eBook, PDF)
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Research Paper (undergraduate) from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: B, , course: Working Paper, language: English, abstract: The paper aims to identify the existence and relevance of marketing system for the Toyota Prius, a hybrid car produced by the Japanese automobile firm, Toyota. The role of Layton's model (2009) of marketing system will serve as a framework for the marketing system and justify how the conceptual model can improve economic growth of quality and life. The case study will also include a discussion a...
Research Paper (undergraduate) from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: B, , course: Working Paper, language: English, abstract: The paper aims to identify the existence and relevance of marketing system for the Toyota Prius, a hybrid car produced by the Japanese automobile firm, Toyota. The role of Layton's model (2009) of marketing system will serve as a framework for the marketing system and justify how the conceptual model can improve economic growth of quality and life. The case study will also include a discussion and selection of one growth strategy underpinning the outcome of the role of marketing system.
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