A simple approach to Pay Per Click (eBook, ePUB)

A simple approach to Pay Per Click (eBook, ePUB)

Information and key concepts for understanding the workings of paid advertising on the web

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This book is designed to provide simple, practical and effective answers to the main questions concerning the creation of a well-drafted PPC (pay per click) plan and its operating mechanisms.The objective: to allow the reader a good understanding of the subject, using a text that is sufficiently short so that he or she can finish reading by taking advantage of the many moments of waiting and stalling during the day. Among the topics covered within it, you can find out- what pay-per-click is and how it is created; - how to properly organise your PPC activity; - what are the key points to lev...