Marvin Brucker
eBook, ePUB

A Comparison of the U.S.-American and German Culture by one Aspect of Trompenaars "Model of Culture" (eBook, ePUB)

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Seminar paper from the year 2013 in the subject Business economics - Miscellaneous, grade: 1,7, University of applied sciences, Duisburg (FOM Duisburg), course: 4. Semester, language: English, abstract: Due to the progressing globalization, characterized by improvements in communication technologies, rising trends to multicultural departments and the use of lower labor costs, the "understanding of multiculturalism is needed more than anything else". This understanding is "for instance, a prerequisite to the effective entry into new markets and new countries, whether by establishing licenses, s...

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