Carole Lamarque

Broschiertes Buch

Zoonotic

A New Paradigm for Designing Successful Viral Business Strategies

Beschreibung

Every entrepreneur dreams to find a success formula to quickly go viral with his/her product or service. Carole Lamarque believes that this formula for success exists, in nature. It's called a Zoonotic: a virus that is spreading virally all over the world at lightning speed. In this book, she demonstrates with concrete examples how a zoonotic pandemic such as Covid-19 can inspire a successful viral business strategy.

Autor

Carole Lamarque is an expert innovative marketing and founding partner at Duval Union. She has more than 20 years of experience in extremely competitive markets and marketing at companies such as Shell, Proximus, Sanoma Media and Telenet.

Produktdetails

• Verlag: Lannoo Publishers
• Seitenzahl: 200
• Erscheinungstermin: 13. Dezember 2021
• Englisch
• Abmessung: 240mm x 170mm x 15mm
• Gewicht: 513g
• ISBN-13: 9789401475143
• ISBN-10: 9401475148
• Artikelnr.: 60913210