Zeekr
Geely's Premium EV Gambit
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From a standing start to a New York Stock Exchange debut, Zeekr has rewritten the rules of global automotive competition. Created by Geely as a premium electric brand in 2021, Zeekr emerged in record time with bold design, a software-first philosophy, and a model cadence that rivaled century-old incumbents. This book chronicles Zeekr's journey in detail: the industrial logic behind its founding, the engineering breakthroughs of the Sustainable Experience Architecture, the launch of the 001, 009, and 007, and the globalization strategy that took it from China's hypercompetitive EV market to the...
From a standing start to a New York Stock Exchange debut, Zeekr has rewritten the rules of global automotive competition. Created by Geely as a premium electric brand in 2021, Zeekr emerged in record time with bold design, a software-first philosophy, and a model cadence that rivaled century-old incumbents. This book chronicles Zeekr's journey in detail: the industrial logic behind its founding, the engineering breakthroughs of the Sustainable Experience Architecture, the launch of the 001, 009, and 007, and the globalization strategy that took it from China's hypercompetitive EV market to the streets of Europe. It examines the company's focus on safety, sustainability, and software-defined vehicles while also unpacking the financial, organizational, and cultural tools that enabled such velocity. As premium carmakers grapple with digital transformation, capital markets, and the demand for sustainable mobility, Zeekr's story offers a rare inside view of how a challenger brand can capture momentum in an industry undergoing its greatest upheaval in a century.
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