Your name is Emotion! The mature market's favourite supermarket

Your name is Emotion! The mature market's favourite supermarket

A study of the influence of emotions in Brazilian supermarket purchases by senior citizens

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Youth is not a state of the flesh. Many young people move through the world with hearts full of old ruins. But we mustn't overlook the fact that today the world is facing a shift in the age pyramid, where the mature market is increasingly taking centre stage in human relations, positioning itself as younger than ever. However, struggle has enriched them with experience; pain has honed their emotions and sacrifice has tempered their character. Is modern retail, whose focus has increasingly been on impersonality through shops full of merchandise and empty of souls, prepared for this new market t...