Yield Management
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Definition REVENUE MANAGEMENT, sometimes called yield management, has become part of mainstream business theory and practice over the last fifteen to twenty years. Whether we call it an emerging discipline or a new management science it has been called both revenue management is a set of revenue maximization strategies and tactics meant to improve the profitability of certain businesses. It is complex because it involves several aspects of management control, includin...
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Definition REVENUE MANAGEMENT, sometimes called yield management, has become part of mainstream business theory and practice over the last fifteen to twenty years. Whether we call it an emerging discipline or a new management science it has been called both revenue management is a set of revenue maximization strategies and tactics meant to improve the profitability of certain businesses. It is complex because it involves several aspects of management control, including rate management, revenue streams management, and distribution channel management, just to name a few. Revenue management is multidisciplinary because it blends elements of marketing, operations, and financial management into a highly successful new approach. A revenue manager frequently must work with one or more other departments when designing and implementing revenue management strategies. Revenue Management. Maximizing Revenue in Hospitality Operations. Dr. Gabor Forgacs, 2010. Pg. 3. Published by the American Hotel and Lodging Educational Institute,
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