XE Mobile
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. XE Mobile was a mobile phone service launched in the United States in April 2006. The company is a Mobile Virtual Network Operator and operated on the AT&T Mobility GSM network. XE Mobile targeted college students and grew to be one of the largest MVNOs in its time growing to over 3,500 points of distribution. It created a strong presence on college campuses, had deals with Office Depot, CompUSA, Meijer Super stores, over 1200 music stores like FYE, Sam Goody, Music L...
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. XE Mobile was a mobile phone service launched in the United States in April 2006. The company is a Mobile Virtual Network Operator and operated on the AT&T Mobility GSM network. XE Mobile targeted college students and grew to be one of the largest MVNOs in its time growing to over 3,500 points of distribution. It created a strong presence on college campuses, had deals with Office Depot, CompUSA, Meijer Super stores, over 1200 music stores like FYE, Sam Goody, Music Land, over 300 bookstores, online retailers, and Sam''s Club (a division of Wal-Mart). Its executive team consisted of former employees from Tracfone Wireless, Nextel, and Motorola. At the same time it was also the largest student discount program in the country with over 20,000 locations where its customers were able to save. The MVNO model is one of the hardest models to prove successful.
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